About
a•ni•nagtiny mom and pop cinema rental shop
based in San Diego, CA
"Aninag" is a Filipino / Tagalog word that captures much of what makes an image. Light and shadow. Reflection. Visibility.
Founded by cinematographer and filmmaker Roland Lazarte, our goal is to serve San Diego's community of artists, filmmakers, and content creators, by providing high quality, thoughtfully considered tools, to help them achieve their vision. We are very much a local rental resource, focused on our local community, meaning everything we have listed is carried in-house.
We are very particular about the tools we use, so we acquire gear that is industry tested, production ready, and effective on set. We take great care to ensure the equipment is in top condition, from inspecting damages and potential issues to cleaning the cases after a job. We don't have everything, but we do try to have the staples that can help you achieve your creative vision.
Please get in touch at least several days before your rental so we can make sure everything is ready for you! If you have particular use case concerns let us know so we can provide or suggest adequate support!
And a kind request, please respect and take care of the gear! Obviously gear is meant to be used and designed for the rough environments of a film set, that said please be mindful of how they are transported and handled. We are a small business and can only price competitively if renters do their part to keep the gear in as good condition for the next production.
Thank you!
Rollie